Demographic:
Marketing within media used demographic information to find out what audience to target. This information helps pinpoint whether or not they will be successful with their chosen audience.
For example: Cosmopolitan magazine is targeted at women.
Media companies change their ideas to suit a particular demographic and to follow 'demographic trends'
There are different social grades ranging from A to E.
A- upper middle class
B - middle class
C1- lower middle class
C2 - skilled working class
D- working class
E- lowest level
Psychometrics:
Psychometrics tests measure knowledge, abilities, strengths and weaknesses. This is used to measure audience suitability It looks at differences between different groups and targets them specifically.
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