Visual, technical and audio codes

Insidious Chapter 3:

Visual Codes:

·      Short extracts from the film to give audience an insight into film

·   Varying shot sizes

·      Information about the film ; the release date(THIS SUMMER)

·      Introduces characters

·      Dark colours as a component of the horror genre

Technical Codes:

·      Shot Sequences edited together

·      Make-Up on actors 

Audio Codes:

·      Calm/Classical Music to sound eery and contrast against loud music on jumpy scenes

·      Loud sudden noises, make is more jumpy

·      Scary/Loud music to add suspense and intrigue audience

·      Extracts of conversations from characters to give further insight

Narrative:

·      Young girl and her dad move into a new house due to the girl becoming temperately disabled because of her broken legs. Whilst in the house she discovers it is haunted because of unexplained happenings. A relatable narrative makes it more realistic and therefore scarier narrative.

DVD Cover: Wanted

Visual Codes:

·      Main protagonist on front hows that a well known actor stars making people want to come and see it

·      Large Titles so name of the film is clear

·      Name of actors to again target fans

·      Information of release date and awards etc..

·      Attractive colours and fonts to attract people

·      Synopsis (summary of film) gives a brief insight into the film

·      Barcode for selling purposes

·      Producer(universal)

 Technical Codes:

·      Fake Background with light showing hope against a villain

·      Photoshopped protagonists on the front so its easy to see who's in it. 

·      Weapons

Billboard Magazine Cover

Visual Codes:

·      Celebrity taking up most of space to target fan base

·      Stands out against background

·      Covers title

·      Minimal information but enough to make you want to read

·      Simple colour scheme to easily read headlines

·      Price and Barcode for selling

Technical Codes:

·      Photoshopped

·      Large centre ‘M’ 

John Lewis TV Advert:

Visual Codes:

·      Bright colours- Keeps audience interested

·      Narrative focused on little boy yet also focuses on selling products

·      Relatable- Children at Christmas

Audio Codes:

·      Calm music/links to the narrative

Technical Codes;

·      Sequence of shots to develop narrative

·      Edited- penguin not real

Music Video-MGMT

Visual Codes:

·      Bright colours throughout to keep you interested

·      Characters in the videos are dressed in hippie like clothing such as headbands and are shown doing free spirited things

·      Use vivid imagery and changing in brightness which has an illusion on the brain

·      The characters use drugs in the video which shows pills are their religion

·      The first part of this video is the song titles followed by artist name and album name to give clear information

·      The video is very naturalistic and includes no modern materials such as technology, all we can see Is plants, animals and the characters

Audio Codes:

·      You can hear the use of the drugs(sniffing cocaine)

·      The song itself aids the narrative

Technical Codes:

·      The video has been edited to fit the audience target which is younger genders who enjoy going to festivals and believe in peace and the protection of the environment

·      The video is made to give the viewers the feeling that they are in the video to and have taken the same drugs.