BBC Radio 1 is a UK based radio station that airs at a frequency of 97.6. It was first aired 30th September 1967 with its first DJ being Tony Blackburn. It is operated by the British Broadcasting Cooperation and head controller is currently Ben Cooper. Radio 1 specialises in current and popular music focusing on chart music throughout the day and then featuring more alternative music after 7pm. Their target audience is aimed between 15 and 30 however reach out to all ages as well. According to mediauk.com BBC Radio 1 currently ranks as number 2 on the Top UK radio stations and according to media.info they receive on average 10.4m viewers a week.
The Live Lounge is a segment of BBC Radio 1 which features live music performed from the Radio 1 studios. This segment usually involves artists covering songs from completely different genres to their own. I think this makes the station stand out from other radio stations and is therefore an advantage point for them. This is also a key part of their publicity as the Live Lounge sessions are filmed and often go viral on social media sites and YouTube.
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