- John Lewis
- Boot's
- Sainsbury's
We talked about how each advert targets a specific audience and manipulates its audience through the advert. The John Lewis advert entitled 'Monty the penguin' takes the audience back to their childhood and their memories and excitement of Christmas. It explores the themes of love as it is about the penguin wanting to be loved on Christmas. The 2 minute advert would have spent lots of money on production but also the merchandise to go with it, including a £90 stuffed toy penguin that the audience now feel compelled to buy.
The Boot's advert is relatable to most people as it explores the themes of not only love but family at Christmas. It shows a family coming together on the early hours of Boxing day to be able to have a Christmas with the mum who is a nurse working Christmas day. Out of the three adverts this was the only advert to feature their store in the filming as we see a girl walking into one to buy her Christmas presents.
Sainsbury's were very clever in that their advert told the story of the Christmas day truce during world war one and started showing it during November of this year - the 100th anniversary - to show that their shop is patriotic and supporting. The advert was targeted more at an older audience who knew of the story before hand and unlike the Boot's advert there was no obvious advertising.
From the adverts we can tell that the media plays a big part in the manipulation of the adverts consumers. All three of the adverts are aimed to attract customers and use the themes of love and relatable feelings at Christmas to do so.
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